Elements and Performance Criteria
- Provide general overview of the Australian wine industry
- A brief history of Australian viticulture and wine production is explained to customers on request
- The main wine growing regions of Australia are identified and their general distinguishing features are explained in response to general customer queries
- The position of Australian wines in the world market is explained
- Procedures to minimise the risk of cellar door sales visitors bringing phylloxera into quarantine areas are explained
- Provide general regional information
- Grape varieties commonly grown in the region are identified
- Location of local tourist bureau and other common tourist attractions, including special events, are explained to customers
- A brief outline of local history is explained to customers
- Details of local facilities are kept current and provided to customers on request
- Contact names and locations of other local wineries are provided to customers on request
- Local tourist information brochures are kept current and are displayed in the customer sales area
- Customer needs are anticipated and information offered as required
- Provide general information about the enterprise and its products
- A brief history of the enterprise is explained to customers
- The role of the cellar door sales department within the overall operation of the enterprise is identified
- The countries to which enterprise products are exported are identified and general information regarding exported products is provided to customers
- The common Australian wine awards are distinguished and those that apply to the enterprise product range are explained to customers
- Key wine industry bodies, events and their functions are identified